





Clarity. Alignment. Direction.
JOSHUA SMALL designs and facilitates practical, creative and collaborative brand strategy workshops that help coffee roasters and creative businesses bring their story to life.
Whether you need to define your purpose, align your team or plan for growth, these workshops create space for reflection, strategy and creative direction.
Overview
All workshops are tailored to your business, your team & your specific needs.
Choose the format that suits you best:
1. Foundation Workshop – £900
2. Full-Day Workshop – £1,500
3. Brand Strategy Sprint – £2,600
4. Further Development & Creative Consultancy – from £600/day
1. Foundation Workshop: £900
Best for: Small roasters, cafés or creative businesses looking for a clear sense of direction and focus.
Format:
- Half-day session
- 4 hours of collaborative discussion and guided exercises
Includes:
- Pre-session questionnaire
- Focused workshop covering:
- Vision and purpose
- Audience and positioning
- Brand priorities for the year ahead
- Post-session summary notes and next steps
Deliverable: Concise one-page brand summary highlighting key takeaways and recommended focus areas.

2. Full-Day Workshop: £1,500
Best for: Growing teams who need to reconnect around their purpose, voice and creative direction.
Format:
- One full day (0900 – 1700) session
- Interactive, team-based exercises designed to unify thinking and set direction
Includes:
- Discovery call (or in-person meeting) and pre-workshop preparation
- Bespoke workshop design and materials
- Facilitated full-day session covering:
- Vision, mission & values
- Audience & positioning
- Story & tone of voice
- 6-month roadmap and priorities
- Post-workshop synthesis document
Deliverable: PDF brand strategy summary deck capturing the session outputs and next-step recommendations.
Optional Add-On: Follow-up training session or presentation for wider team — £600.

3. Brand Strategy Sprint: £2,600
Best for: Established brands ready to refine, reposition or scale with confidence.
Format: Three-week structured process combining discovery, facilitation and follow-up support.
Week 1 – Discovery & Audit
- 60-minute strategy call / coffee
- Brand & communications audit (website, social, packaging)
- Team questionnaire to gather perspectives and insights
Week 2 – Full-Day Workshop
- In-person facilitation day
- Core modules:
- Purpose, positioning & values
- Audience & messaging
- Storytelling & creative direction
- 6-month roadmap planning
Week 3 – Synthesis & Delivery
- Creation of a detailed brand strategy deck including:
- Vision, mission & values
- Audience personas
- Messaging hierarchy
- Brand narrative & tone overview
- 6-month strategic priorities
- Half day (4 hours) session to refine outcomes, discuss implementation and next steps
Deliverables:
- Complete brand strategy deck (Google Slides or PDF)
- Summary of creative direction & messaging
- 6-month roadmap

4. Further Development & Creative Consultancy: from £600/day
Best for: Brands who want to turn strategy into ongoing creative and marketing action.
What this phase looks like:
After a workshop or sprint, many clients choose to extend our collaboration into a longer-term creative consultancy arrangement.
This phase focuses on building momentum and implementing the strategic foundations we’ve established.
Examples of ongoing support:
- Brand and marketing campaign development
- Team leadership & management
- Creative direction and content planning
- Tone of voice and copywriting guidance
- Partner and product storytelling
- Web, packaging or retail brand experience projects
- Internal brand activation and training sessions
- Photography & Videography storyboarding, coordination & direction
Structure:
- Retained or project-based support
- Typically 1–2 days per week over an agreed timeframe
- Pricing from £600/day (or project-based equivalent)
Next Steps
If you’re interested in running a brand workshop or exploring creative consultancy support, let’s grab a coffee to discuss your goals and the right format for your team.