Creative Direction
Joshua was the “In house” creative lead on all new projects & campaigns, creating the brand’s vision.
He managed the creative job flow, delivering on time and in line with all brand guidelines. Either handling projects himself or managing third party agencies.
His brand guardianship ensured the wider team had all the tools required to present the brand in the best manner possible.
Digital Marketing
Joshua created & managed of all Hippeas’ social media pages: including Instagram, Twitter, Facebook & LinkedIn
He lead strategy for all individual campaigns, aligning budgets & analysing ROI.
He implemented a thorough advertising strategy.
He managed all content creation for the UK market: overseeing photography and videography projects, and creating engaging and on-brand content for HIPPEAS’ digital portfolio.
He was actively involved with the creative side of all campaigns, from brainstorming to execution.
Brand Partnerships
Joshua secured a partnership with Surfing England, revolving around a co-branded brand film.
He devised an influencer program that drove large scale brand awareness and trial, including both organic and paid, mutually beneficial, partnerships with a carefully curated selection of brand ambassadors.
He sourced a wide range of events partners that shared HIPPEAS’ ethos and values, in turn driving product trail and brand awareness.
Events Management
Joshua led brand activations at various events across the US and UK, ranging from large trade shows to pop-ups on college campuses, music festivals and smaller office “Hippea Hour” takeovers (eg. MTV, Red Bull, ASOS, Spotify).
He created, organised and managed the “summer of love” field marketing campaign, consisting of guerilla sampling in key London locations, office drops and in-store activations.
Business Development
Joshua launched HIPPEAS’ initial field sales program, securing the first 150 accounts in/around London. He also managed relationships with key accounts such as Whole Foods Market UK and Planet Organic.
He managed Hippeas’ launch in the North East region of America (New York and Boston). Primarily focused on Whole Foods Market stores, meeting grocery team managers, developing in-store merchandising and building large displays to maximise sales. This included overseeing an in-store demo campaign across the whole North East region.
Joshua Small, Creative Consultant 