Joshua Small, Creative Consultant

Joshua led the complete Project Blank re-brand in 2022. This included re-shooting all product imagery, re-designing the website, updating the brand guidelines and re-writing all brand copy.

He acted as an Art Director, managing various freelance photographers, videographers & designers in the creation brand assets.

He directed, produced and shot multiple photoshoots – both lifestyle and studio. 

He brought the business’ graphic design process in-house, increasing the quality of output whilst reducing costs and speeding up workflows.

Joshua produced two movie projects in 2022. One large scale feature film about a surf trip to the Kamchatka peninsula of Russia, and one smaller team rider edit, shining a light on the Ghanain young female surf community.

Joshua was responsible for creating & implementing the business’ digital marketing strategy.

He managed all social media channels, leading to +150% audience growth during his tenure.

He managed various third party’s responsible for Project Blank’s digital advertising.

Joshua was responsible for shaping the direction of the brand through various forms of written & visual content.

He led all brand communications, including press releases, blog articles, emails, social content and more.

Joshua was responsible for hiring & managing Project Blank’s in-house graphic designer.

He scouted & signed Project Blank’s athlete team, working with them to achieve personal growth whilst driving brand growth.