I’m Joshua Small, founder of Kito Collective Ltd.
Kito is a mineral sunscreen brand built around a biomaterial derived from mushroom waste. It launches in 2027.
Before Kito, I spent fifteen years inside consumer businesses across the UK, US and Australia.
I’ve held senior in-house roles – covering brand, commercial strategy, creative direction, DTC and team leadership – at HIPPEAS, Project Blank, Seven Miles Coffee Roasters, Extract Coffee Roasters and fu:di. I’ve acted as a creative consultant for specialty coffee roasters, Blossom & Curve. I’ve taken on photography projects for brands, bands and parties around the world.
Kito is the result of everything my experience taught me, applied to a category that hasn’t earned the trust it asks for.
For more information about Kito, drop me an email at josh@wearkito.co.uk
JS
